Professional Summary
Digital Marketing Specialist who combines SEO expertise with strategic thinking. I diagnose marketing problems, build scalable solutions, and optimize for sustainable growth across content, search, and performance channels.
Professional Experience
Digital Marketing Strategist | Queer Athena | Aug 2024 – Jan 2025
- Diagnosed and resolved critical technical SEO issues using Ahrefs, boosting site health from 57% to 99%
- Executed comprehensive keyword research targeting 100+ LGBTQ long-tail keywords, achieving 13.5% CTR (6x industry average) through strategic content optimization
- Built scalable content pipeline with 40+ ready-to-execute briefs and editorial calendar, establishing sustainable organic growth framework
- Implemented Google Search Console tracking and GA4 analytics to monitor performance and identify future optimization opportunities
Digital Marketing Specialist | Nazmiyal Collection | Dec 2023 - Jul 2024
- Executed lead generation research and email list building for newsletter marketing campaigns
- Managed multi-channel e-commerce operations
- Performed data reconciliation and quality assurance across integrated systems
- Maintained data accuracy and consistency across CRM and e-commerce systems
- Implemented inventory tracking and verification processes
"Diego was easy to work with and explained the website changes in terms I could understand.”— Lia Athena, Queer Athena
Key Results
Project | Outcome | Tools Used |
Fire Science Nutrition | Identified $11K annual revenue opportunity through competitive analysis | Semrush, Looker studio |
Queer Athena | Site health 57% → 99%, achieved 13.5% CTR (6x industry average) | Ahrefs, GSC, GA4, Screaming Frog |
Nazmiyal | Managed multi-channel inventory reconciliation and lead generation for email marketing | CRM systems, Email tools |
AI Content Workflow | Developed scalable content system increasing output by 47% while maintaining quality | ChatGPT, Multiple SEO tools SEO tools |
Core Skills
Strategic Analysis
- Competitive intelligence and market analysis
- Keyword research and content gap analysis
- Revenue opportunity modeling
- Performance benchmarking
Digital Marketing Operations
- Multi-channel e-commerce management
- Lead generation and email marketing research
- Cross-platform data reconciliation
- Inventory management and quality assurance
Technical SEO & Optimization
- Site audits and health analysis
- Crawlability and indexation optimization
- Structured data implementation
- Core Web Vitals improvement
Content & Analytics
- Editorial calendar and content strategy development
- AI workflow automation and process optimization
- Performance dashboard creation and reporting
- Data-driven recommendation development
Tools Proficiency
- SEO Tools: Ahrefs, SEMrush, Screaming Frog, Google Search Console, GA4
- Technical: WordPress, PageSpeed Insights, Looker Studio, HTML/CSS
- Operations: Excel/Sheets, CRM systems, Multi-platform management
- Workflow: Notion, Google Workspace, ChatGPT, Process automation
Collaboration Skills
- Client communication and reporting
- Cross-functional team coordination
- Project planning and roadmapping
- Data-driven recommendations